There was a time when families would huddle around the old wooden console radio to listen to their favorite radio dramas. The shows they listened to had names like The Shadow, The Mysterious Traveler, Lights Out, Suspense, and The Mercury Theatre on the Air (the Orson Welles show responsible for "The War of the Worlds"). Of course, no old time radio show was without a corporate sponsor, like … [Read more...]
New Podcasts Announced at Podcast Upfront Event
The Interactive Advertising Bureau (IAB) held its inaugural podcast upfront event yesterday in New York City. Among the presenters at the event were representatives from the Panoply podcast network, Midroll Media, ESPN, CBS’s podcast network Play.It, WNYC and NPR. The presenters used the event to sell advertisers and media buyers on the viability of podcasts as an advertising platform and showcase … [Read more...]
New Podcast Upfront Event Coming in September
Podcasting is following in the footsteps of its older media cousin, television, with a major “upfront” event designed to bring advertisers and media buyers together with podcast networks and advertising representatives. Earlier today, the Interactive Advertising Bureau, an organization representing the digital advertising and marketing industry, announced it will be holding the first ever “IAB … [Read more...]